Trends 2021 – What you currently have to consider for the Corona application?
"A rolling stone gathers no moss" – this old saying also applies to job applications. Like many things, the application process is constantly changing, and standards and trends are constantly changing – Corona presents many with additional challenges. To keep your application up-to-date and your documents up to date with the latest application trends, we have compiled the latest changes and trends in the field of applications and application templates here.
Formal aspects: Structure& Content of your application
In order to stay up-to-date with your application in 2020 and 2021, it is a good idea to brush up on the formal aspects of your application once again. In addition to the standard requirements that make up a good and successful application, it is worth checking whether the desired employer itself has specific requirements for the application. If this is not the case, you can use the following list as a guide:
- Application Sequence: cover sheet, cover letter, resume, if applicable. Letter of motivation& Testimonials
- Cover LetterOne Din A4 page, well structured& argumentatively structured – no empty phrases (!), addressed to a personal contact person
- letter of motivation: One Din A4 page, adapted to the company. Attention: Today it is mostly explicitly required. If this is not the case, you do not have to send one along
- Photo: Be sure to keep current& Professional, place on cover page or resume
- Consistent design throughout the application
Hardly anything has changed in the formal aspects of the application. Here’s how to make sure your application is up to date: It pays to stick to the tried-and-true guidelines when it comes to formality. However, a few things have changed when it comes to the content of the application, which are listed here:
#1 A Photo is no longer a must for applications – although it is a good idea and is still welcome, it is no longer a decisive criterion.
#2 The details of the Elementary School are omitted – in former times to be found in every CV, but today totally superfluous.
#3 Anti-chronological order of new to old – In contrast to the former chronological order from old to new, the anti-chronological order is favored in current applications.
#4 Less private details In the resume – data such as date of birth, marital status, or hobbies are still common these days, but are far from a must.
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Trend #1: Online application
The trend towards online applications is increasing more and more and is required by the majority of companies. Only one third of all applications are still requested via the tried and tested "paper" application in a proper application folder. The rise of online applications means a simplified application process, eliminating the need for mail – as well as printing and postage costs. Thus, applicants send more applications on average. This means for the personnel managers: More applicants to choose between. For you it means: More competitors with whom you have to fight for the desired position. In order to stay current here with his application and, above all, to stand out with his application, it is important to give the documents a personal touch. This can be achieved by various means:
#1 Design: An eye-catching, yet professional design can help your application to stand out and be remembered.
#2 The application photo: A professionally created photo, which makes you appear likeable, often has a positive effect on the application.
#3 The cover letter: A well-structured, precise and convincingly formulated cover letter, which is individually adapted to the desired position and optimally emphasizes one’s own strengths, often helps to assert oneself with the application. Because still applies – the cover letter is one of the most important parts, if not the most important part, of the application.
Trend #2: Social media
More and more companies are using social networks such as Xing, LinkedIn or Facebook to search for employees. The use of such networks not only simplifies the search for employees or applicants for companies, but also offers many other possibilities. For example, you can look for specific job offers there or present yourself to headhunters in your profile. It’s also a great way to make important contacts and expand your network. However, it is very important to professionally create and maintain your profile, which you use to look for a job or to make contacts around the job search. Because social media can help or hinder you in the application process. An unprofessional profile filled with lots of private stuff can leave a negative impression on recruiters. So be careful what you publish on social networks and check your profile regularly. In order to stay up to date with the application, it is definitely worth including social networks!
Trend #3: Mobile Recruiting
A new trend called "mobile recruiting" is causing more and more of a stir around job applications this year. Mobile recruiting is first about optimizing the view for job postings and job offers on smartphones. Because, as everyone knows, nowadays almost everyone owns a smartphone and hardly ever puts it down. It is not uncommon for job searches to be carried out via smartphone. Here, many applicants have encountered problems when viewing the job ads. That’s why more and more companies are now optimizing the mobile view of their website, thus making mobile recruiting possible. Some large companies are even going so far as to set up their own apps for the application process. Mobile recruiting is definitely on the rise and should definitely be taken into account if you want to keep your application up-to-date.
Application up to date: Our conclusion!
If you are currently looking for a job and are in the application process, you should definitely make sure that you are up to date with your application. To keep your application up to date, it is a good idea to keep up to date with innovations and trends on a regular basis. Whether it’s an online application, an application via social media or mobile recruiting – the application process is constantly changing. To ensure that this change and the associated changes do not prove fatal, it is worthwhile to always keep up to date!