It is said that 80% of online stores go out of business in less than 2 years.
The inexperience or lack of knowledge lack u. a. not on the list of reasons why a new business does not succeed.
In other cases under the same preconditions or even worse a new business establishes itself but.
Again, there are many circumstances, but among them is the one we want to talk about today: product selection.
Finding a right niche makes a store successful, despite technical shortcomings or inexperience.
And if you add to it effort and good tools, it is done.
To help you with this, we would like to give you some ideas on what can be sold. For this we have searched the Internet and found these List of the most sold products online created.
Read them with an open mind and analyze whether your business idea could fit into one of the sectors.
And now "butter on the fishes.
Table of Contents
Why is it important to know which products are sold most on the boarding school?
When you start an online e-shop , you need to be aware of something : Their products must have a demand.
It doesn’t make much sense to spend money on setting up a store with products that no one will buy.
This seems obvious, but, if you search the Internet, you will find cases where it is not clear why they decided to sell these products.;)
Furthermore, you need to consider another important detail when selling online: selling on the Internet has nothing to do with selling in a store.
Sale in the store ≠ online sale
That a product or sector has great demand in a store does not mean that it is the same on the Internet (or vice versa).
So that you do not make a mistake in choosing the sector and the audience of your online store, here we show you the 6 best-selling products on the Internet. The demand is guaranteed, but so is the competition.
1. Fashion items
Fashion, strangely enough, is the first sector that sells the most almost all over the world.
Yes, although it is a delicate product where sizes can vary from one store to another, fashion is queen of sales.
The increase in demand of this sector in the online world Has its reason mainly in the improvement of the return policy.
In the past, it was difficult for someone to take the risk of buying a t-shirt, pants or jacket without knowing exactly if it would fit. Nowadays returns are free in almost all stores and you can try on everything at home, without queues, and return it at any time.
Yes, a lot is sold, but…. Is it worth to enter?
Advantages and disadvantages of setting up an e-commerce for fashion
Do not be guided by the first impression.
If you have an idea, try to get away from emotion and analyze from the outside. To whom do I sell ? How to get to these customers?
Very general: the term "fashion" is very general. This means that there are many types of fashion under this umbrella. If you want to cover everything, you will definitely not succeed.
Saturated market: If the most sold items online are fashion, don’t expect to find a blue ocean (market almost without competition) but a red one full of fishermen.
Technical difficulty: Do you think that sponsoring, material and suppliers or your whole relationship to fashion is limited to reading Vogue from time to time? Even if it is about a frequently sold product, you need a lot of knowledge….
But not everything is negative, let’s examine the advantages of the sector that is most successful on the Internet.
There is a lot of buying going on: the clothing and fashion in general are the best-selling products, because people have lost the fear to buy them on the Internet. We are even more careful with other sectors, but not here.
Technology makes it very easy: with the available tools of video and photo, you can reproduce items that are almost as if the customer were touching them.
The sector is moving very fast: all the time new products and trends come on the market that can be exploited. This is a positive factor for a content marketing strategy .
And a few more tips before we go to the next one on the best-selling list:
- Specialize: don’t set up another clothing store, find a style, a specific garment or even a model of a single brand and be the best in this niche.
- Start withDropshippingor membership: if you don’t want to invert into a stock, try one of these options that allows them to have a business without investing in material. If you want to start such a business: read this post about How to sell without stock or this particular one about dropshipping.
Let’s leave fashion and move on to the second product with the most online demand.
We go on a trip!
2. Travel and experience
If there is a sector that has adapted well to this online revolution, it is the tourism sector.
Surely you do not remember the last time you bought an airline ticket, accommodation, tour or anything else related to travel in a travel agency.
Also the huge number of comparison portals leads to prices being much more competitive. In the past we all went to travel agencies, now we can organize our trip in front of the computer at home.
Think about opening an online business for travel and tourism?
Beware of the advantages and disadvantages.
Traveling is so nice…, isn’t it??
If you still run to the kiosk when Traveler comes out and buy the Lonely Planet for every city trip, it’s likely that you love travel and this is the one for you.
This is a point in your favor, but don’t lose perspective; That you like traveling doesn’t mean you like selling tourism products. By no means.
Also, even if everyone in the sector buys online, there are giants that have been established there for years and take the biggest pieces.
To surpass them in SEO, content creation or customer service is impossible, but all is not yet lost.
Specialization is the entry code to the travel sector
Companies like Booking or Tripadvisor cover all the micro niches of the sector, but they are too horizontal, they are in too many areas.
For example, a vertical business would only attack hotels with swimming pools in a specific city. The information is more complete and specific than what appears on a megasite. The customer is grateful and so is Google.
TIP: If you want to learn about SEO for online businesses, read this.
3. Technological products
It is interesting that the technological products are not in the first place, or?
The main reason to refrain from buying is the guarantee.
When you buy technology in a store, you usually have more confidence, because if something goes wrong, they can fix it there.
We want to feel that if there is a problem, there is a "real" person we can turn to.
With an online business, there is no such trust unless you gain it.
For example, in the Spanish market BQ has become a reference thanks to its excellent warranty. Every customer knows that if something goes wrong, their product will be repaired or replaced within 2 days.
Our advice if you want to start in this sector
We recommend not to open an e-commerce of technology with own product, unless your name is Jobs, you’re a creative genius and you started your business in a garage in Silicon Valley.
The positive of this third sector is, that there is a lot of supply and technology is advancing rapidly.
This situation is ideal for a strategy of curing content , by analyzing market novelties.
Disadvantage is again that there are very established blogs and sites with large sales that give assessments and compare devices.
Since only a few can create technology, the monetization of a homepage lies here with advertising and membership.
Membership consists of analyzing others’ products and later directing them to an external sales page and receiving a commission for doing so. Click here if you want to know more about membership marketing.
Again specialization is the key.
If, instead of embracing all the products of the market, you specialize in tablets from Samsung with a price above "X" euros, you can reduce the competition and become an authority of this specific topic.
4. Sale of used goods
Even if eBay is not what it was years ago, the sale of used goods on the Internet is still on top. The possibility to buy a product reduced to half of the price in good condition, you will not get in almost any normal store.
Moreover, the world of used goods opens the doors for almost all products. There are stores for everything: Electronics, clothing, tickets, books, vehicles…
Not enough, the demand for second-hand products has increased among middle/high-income populations.
Buying used items is not associated with economic need, but with style and taste for quality products over the current "Made in China".
This has been accompanied by technology.
To those that already existed, such as MilAnuncios or SegundaMano (Vibbo), came a Sales app, like Wallapop, added with more than 20 million users only in Spain.
After a comment by the Spanish Minister of Economy, there was some excitement in the sector. He has said that the purchases of this type among individuals, should be subject to taxes.
Let’s wait and see what happens, but the recovery is unstoppable. Do not rule out that these sales will come to the top of the list of the most purchased products.
5. music and books
Another type of product that you think is further ahead. However, given the amount of illegal downloads that exist in both music and books, you can take the 5. Place for very well consider.
The drop in prices after Elimination of many costs related to distribution, leads to the fact that nowadays we can buy books for 1€ and even choose which songs of a record we want to buy.
And given the appearance that in the future the book may even disappear, we wouldn’t be surprised to see books move up a few places in those years.
It has been some time since Napster and other download platforms have started.
Since those early days we have seen a revolution especially in the purchase of music.
Books and records are among the best-selling, but this is thanks to new players, such as iTunes, Spotify or Amazon and its Kindle. If the record companies had their way, we would still be buying cassettes.
6. Training courses
E-learning is "in" and it shows.
There are some platforms with courses, like Video2Brain (recently bought by LinkedIn) or Udemy . Training of specific subjects seems to be gaining ground over general training (university or master) to gain land.
With the global situation where it is increasingly difficult to find work, it is normal that there is more and more demand for online education.
The key factor is that users lose the fear of taking a training that neither offers titles nor depends on them.
This is what we explain.
The most important thing now seems to be what you learn, not the title that says what you learned.
Perhaps there have been too many cases of graduate and master’s students who know little of the working world…
If a person is empowered and has sufficient knowledge to educate others on a subject, it is not necessary to issue a paper stating what the students have learned.
For years, the empire of title mania has dominated the training world. Fortunately, more and more users are educating themselves online.
It is the unregulated training and we are convinced that it has a great future. Besides, the entry threshold is very low. Is it good?
Think about offering online courses?
This democratization of knowledge delivery, as some call it, has only just begun.
One risk is the low threshold for entry. With a home page, some videos and a few testimonials, almost anyone can offer courses.
But does that guarantee quality?
It’s hard to know up front.
The increase of courses of dubious quality has the risk that people are afraid of being scammed.
But if your offer has quality, the market will put you in your place in the end.
If they want to sell online courses, double your effort at:
Conclusions: Should you set up an online store with any of these products?
The question seems obvious, since if there is so much demand, it is logical to say yes to this. The problem is that when demand is so high, and it’s also so well known, there is also a great competition.
Think of the amount of:
- Fashion Stores
- Travel comparison portals.
- technology businesses.
- Music and/or book stores.
- Training portals
And there are always more. If you want to succeed in these areas, there is only one way: Distinguish and specialize.
Entering a mature and general market, like the ones we have seen, is not within the reach of a person starting from the bottom:
- Price: the price competition is almost impossible, so your brand must be 100% unique.
- Authority: that is when you are the reference on the market. You can even allow yourself to create trends.
- Confidence: remember that the online buyer is still overanxious and prefers to give his card on very well-known homepages, even if the product is inferior.
- SEO: Imagine positioning yourself over the same product count as Amazon or El Corte Ingles?
The key to entering the sectors with the best-selling products on the Internet is To specialize super, a unique experience for the user Offer and reach the details that the great ones do not reach.