Instruction: how to insert the imprint correctly on social media profiles

In Germany it is obligatory to have an imprint as a non-private site, blog or online store owner. This also applies to social networks like Facebook or Google+. Unfortunately, the boundaries of the definition of "private" are fuzzy and so everyone who runs a blog should protect himself in the social web with the specification of his contact details and a few lines on liability and copyright. How to do this, shows our tutorial.


Since the masthead needs to be highly visible on Facebook and not, say, "hidden" in the "About" tab, there are two ways to include it. Once via link in the info area, which is impractical since it is already quite tight. And secondly via an own imprint tab, which you can create with a generator from easy to create. Simply select the page to which you want to add the imprint, insert your own logo if necessary and write the imprint or create it via e-Recht24.

And already the imprint is visible on the fan page and also marked as such next to the "info", "photo" and "events" box. One click is enough and you get the imprint displayed. Thus all requirements of the imprint duty are fulfilled: It is clearly visible, appropriately marked and no more than one click away. Now it only has to be filled in correctly.

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Important addition: Since the imprint is also mandatory within the Facebook app, the generator is not sufficient here. Therefore, the imprint must – unfortunately – be additionally packed into the infobox via a link. So in general it is recommended to use a combination of both. (Thanks to the readers for the hint.)


With Twitter you unfortunately don’t get along with a generator. Here is only a direct link to the website possible. This can be either – as in this example with @ZDF – in the short biography, or be entered in the settings area under "Profile" in the "Website" item.


In my opinion, Google+ offers the most possibilities to integrate an imprint in a reasonable way. You should start with the contact data box, which you can already fill out with all necessary contact information. This can be done via the "Edit" link at the end of the box in the "Info" area.

In addition, it is a good idea to use the "History" box and enter additional information there and, if necessary, link a detailed imprint on the website. The "Links" box can also be used for this link.

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Imprint generator

The integration possibilities for a "social media imprint" should now be clarified. But it is not enough to publish your name and an email address. For an imprint, different regulations apply depending on the form of business and publication, which must be dutifully indicated. Here it is advisable to either consult a lawyer and discuss the imprint together or to resort to an imprint generator. The best known and most practical is the one from the lawyer Soren Siebert, which can be found here. By the way, the Facebook extension above is also from Siebert.

Images: Screenshots Facebook, Twitter, Google

No responsibility is taken for the legal accuracy of this information. Status: 16. May 2013.

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